Rachel Comey’s evolutionary definition of style transcends trend-driven design and rapid cyclical consumption, aiming to produce garments unique to the moment and wearable over a consumer’s lifetime. Were her customers – Cindy Sherman, Michelle Obama, Maggie Gyllenhaal, and Tracee Ellis Ross, to name a few – questioned regarding Comey’s brand identity, you’d be certain to hear descriptions of “intelligence,” “integrity,” and “care.”
It’s this deep understanding and consideration for the customer – a tenacious focus on “the wearer” – that has allowed Rachel Comey both cult status and subtle permeation of popular fashion. Comey has pioneered the development of several now widely familiar styles including stacked heel clogs and booties, utilitarian jumpsuits, and cropped, high-waist denim.
Since the brand’s inception in 2001, Rachel Comey has become somewhat of an informal uniform for women fluent in their expression of intelligence, creativity, and style – a nod and a wink to a community of like-minded individuals seeking to add a bit of unexpected glamour to their routine.
