Collection: Donni

DONNI’s story began in 2009 with a scarf. After the sudden loss of her father, Donald, founder Alyssa Wasko sought comfort through creativity and designed a scarf in his memory. What started as a personal outlet quickly resonated with others—drawing the attention of friends and strangers alike—and soon, DONNI was born.

Since then, the brand has grown from scarves to a full ready-to-wear collection, but comfort has remained at its core. Every DONNI piece is designed to be comfortable, timeless, and effortlessly cool—meant to last and to be lived in.

Made for everyday wear and for every woman, DONNI takes a multigenerational approach to design, creating clothing intended to be worn, loved, and passed down through the years.